Later this month Toyota will be increasing the price of the Prius by 1.8%, which will change the MSRP to $21,500, an increase of $400. The increase is attributed to a stronger yen, which has gained 7% against the dollar this year, and a rise in materials costs. In addition the Camry, Solara, Avalon, Highlander, RAV4, FJ Cruiser, 4Runner and Land cruiser will also have an increase in their MSRP. The price of the Corolla, Matrix, Sequoia, and Tacoma will not change at this time. Toyota will also be raising the MSRP on most of their Lexus and Scion lineups too. You can read the press release below: Read the rest of this entry »